Boom year for BMW M sales

Increasing sales in China help to boost BMW M Division's sales in 2010

Boom year for BMW M sales

Sales of M-branded BMWs saw a 14.2 per cent increase to 16,967 units in 2010, with Far Eastern markets showing the biggest rises. The increase is all the more surprising considering that both the M5 saloon and M6 coupe went out of production in 2010, the former having sold more than 20,500 units in its five-year lifespan.

The smaller M3 remained the biggest seller in the range, with a total worldwide figure of 5729 units in 2010. The UK continues to be the third most popular market for M Division after Germany and America, the latter contributing 6,821 sold cars. China showed the biggest increase in demand last year with a leap in sales of 355 per cent to 1088 units. The launch of the 1-series M Coupe this year should see sales remaining buoyant.

Figures were also released by BMW for the M-Sport packages available on more run-of-the-mill models. They showed that Britain is the biggest market for these kits, which include chassis, interior and exterior enhancements, with more than 138,000 kits sold globally. Korea showed the biggest increase in the sales of M-Sport kits, with sales growing 411 per cent.

Most Popular

Volkswagen Golf R 20 Years debuts – is this the Mk8 range-topper we’ve been waiting for?
Volkswagen Golf R 20 Years – front
Volkswagen Golf R

Volkswagen Golf R 20 Years debuts – is this the Mk8 range-topper we’ve been waiting for?

Small tweaks across the engine, gearbox and chassis could all add up to make a real difference
24 May 2022
1750bhp SSC Tuatara achieves 295mph top speed
SSC Tuatara
News

1750bhp SSC Tuatara achieves 295mph top speed

Still quite some way off 2020’s debunked 331mph claim, a recent 295mph verified pass is impressive nonetheless
25 May 2022
Maserati MC20 Cielo debuts – new rival to the Lamborghini Huracan Spyder
Maserati MC20 Cielo – front top tracking
Maserati

Maserati MC20 Cielo debuts – new rival to the Lamborghini Huracan Spyder

The third pillar of the MC20 range after the coupe and Folgore EV is this Cielo Spyder
25 May 2022