Skip advert
Advertisement

Volkswagen Beach Buggy concept revealed at Geneva

Lithium-ion batteries, electric motors and salt water. What could possibly go wrong?

Instagram-addicted, vegan millennials rejoice, because Volkswagen has revealed a contemporary take on the original beach-bum VW Beach Buggy, finally a new cult hero for a generation of people who don’t remember a time before broadband internet. Although we’re not sure how they’ll feel about this VW tearing up fragile seaside ecosystems, albeit silently and with zero exhaust emissions.

Advertisement - Article continues below

This is, of course, deadly serious for Volkswagen – if nothing else an explicit display of the variety of applications its new all-electric MEB platform might go on to underpin. But till the higher-volume I.D models begin to roll out later this year, VW’s intention is to keep the ‘Buzz’ surrounding its ambitious electrification plans.

> Click here for more on the upcoming Volkswagen I.D range

What else is visible, despite the dark computerised images, is the new Buggy’s clear link to its fibreglass forebear – although strictly speaking, VW never produced its own version, the original being a designed and built by Californian Bruce Meyers from 1964. There are no doors, side windows or roof, while the near-open wheels sit well clear of the ‘floating’ bodywork. Round headlights and the large contrasting roll-hoop complete the picture, but we’d be confident in saying it won’t have an air-cooled flat-four hanging off the end of the chassis.

VW has a habit of drawing on its past for concept cars, this following the I.D Buzz Concept – the latest rehash of a Volkswagen camper van – not to mention the never-ending saga of the Beetle, but as an exercise in connecting to its past the Beach Buggy concept seems a fun way of displaying its very serious new drivetrain technology.

To be revealed at this year’s Geneva motor show in March, as our march towards the affordable mass-market electric car continues it remains to be seen whether a new-age electric beach buggy will be part of the plan.

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

MST Mk1 Evo is an extreme Ford Escort road rally recreation
MST Mk1 Evo front
News

MST Mk1 Evo is an extreme Ford Escort road rally recreation

MST’s Mk1 Evo is a tarmac rally weapon that only vaguely resembles a Ford Escort
7 Jul 2026
Porsche 911 GT3 S/C review – does a convertible GT3 really make sense?
Porsche 911 GT3 S/C front
Reviews

Porsche 911 GT3 S/C review – does a convertible GT3 really make sense?

Making a GT3 convertible was a bold move by Porsche, but one that makes total sense once you drive it
7 Jul 2026
One-off Ferrari 599 shooting brake is the dream supercar estate
Niels van Roij Daytona Shooting Brake Hommage front
News

One-off Ferrari 599 shooting brake is the dream supercar estate

If a Ferrari FF isn’t quite to your taste, or a bit too common, why not commission a coachbuilder for a one-off 599 shooting brake?
8 Jul 2026