Skip advert
Advertisement

Volkswagen Beach Buggy concept revealed at Geneva

Lithium-ion batteries, electric motors and salt water. What could possibly go wrong?

Instagram-addicted, vegan millennials rejoice, because Volkswagen has revealed a contemporary take on the original beach-bum VW Beach Buggy, finally a new cult hero for a generation of people who don’t remember a time before broadband internet. Although we’re not sure how they’ll feel about this VW tearing up fragile seaside ecosystems, albeit silently and with zero exhaust emissions.

Advertisement - Article continues below

This is, of course, deadly serious for Volkswagen – if nothing else an explicit display of the variety of applications its new all-electric MEB platform might go on to underpin. But till the higher-volume I.D models begin to roll out later this year, VW’s intention is to keep the ‘Buzz’ surrounding its ambitious electrification plans.

> Click here for more on the upcoming Volkswagen I.D range

What else is visible, despite the dark computerised images, is the new Buggy’s clear link to its fibreglass forebear – although strictly speaking, VW never produced its own version, the original being a designed and built by Californian Bruce Meyers from 1964. There are no doors, side windows or roof, while the near-open wheels sit well clear of the ‘floating’ bodywork. Round headlights and the large contrasting roll-hoop complete the picture, but we’d be confident in saying it won’t have an air-cooled flat-four hanging off the end of the chassis.

VW has a habit of drawing on its past for concept cars, this following the I.D Buzz Concept – the latest rehash of a Volkswagen camper van – not to mention the never-ending saga of the Beetle, but as an exercise in connecting to its past the Beach Buggy concept seems a fun way of displaying its very serious new drivetrain technology.

To be revealed at this year’s Geneva motor show in March, as our march towards the affordable mass-market electric car continues it remains to be seen whether a new-age electric beach buggy will be part of the plan.

Skip advert
Advertisement

Recommended

The new Volkswagen ID.Cross is a ‘baby Touareg’ for Polo money – look out, Renault 4
Volkswagen ID.Cross
News

The new Volkswagen ID.Cross is a ‘baby Touareg’ for Polo money – look out, Renault 4

Volkswagen’s reinvention continues with the stout ID.Cross, a small five-seat SUV designed to tackle the Renault 4 head-on
15 Jul 2026
Skip advert
Advertisement

Most Popular

New Lotus Emira 420 Sport review – taking aim at the Porsche Cayman GT4
Lotus Emira 420 Sport front
Reviews

New Lotus Emira 420 Sport review – taking aim at the Porsche Cayman GT4

Lotus’s sports car gets added focus and is all the better for it. As it needs to be with such a lofty target...
22 Jul 2026
Why car bosses are quietly scrapping their multi-billion pound EV plans
Porsche badge
Opinion

Why car bosses are quietly scrapping their multi-billion pound EV plans

Industry giants U-turning on EV plans is not entirely good news, reckons Meaden
21 Jul 2026
Audi Quattro restomod uses RS4 underpinnings, with an optional 10,000rpm V8
Audacious IV Audi Quattro restomod front
News

Audi Quattro restomod uses RS4 underpinnings, with an optional 10,000rpm V8

A modern interpretation of the original Quattro swaps five-cylinder power for high-revving or supercharged V8 power
23 Jul 2026