Skip advert
Advertisement

Volkswagen Beach Buggy concept revealed at Geneva

Lithium-ion batteries, electric motors and salt water. What could possibly go wrong?

Instagram-addicted, vegan millennials rejoice, because Volkswagen has revealed a contemporary take on the original beach-bum VW Beach Buggy, finally a new cult hero for a generation of people who don’t remember a time before broadband internet. Although we’re not sure how they’ll feel about this VW tearing up fragile seaside ecosystems, albeit silently and with zero exhaust emissions.

Advertisement - Article continues below

This is, of course, deadly serious for Volkswagen – if nothing else an explicit display of the variety of applications its new all-electric MEB platform might go on to underpin. But till the higher-volume I.D models begin to roll out later this year, VW’s intention is to keep the ‘Buzz’ surrounding its ambitious electrification plans.

> Click here for more on the upcoming Volkswagen I.D range

What else is visible, despite the dark computerised images, is the new Buggy’s clear link to its fibreglass forebear – although strictly speaking, VW never produced its own version, the original being a designed and built by Californian Bruce Meyers from 1964. There are no doors, side windows or roof, while the near-open wheels sit well clear of the ‘floating’ bodywork. Round headlights and the large contrasting roll-hoop complete the picture, but we’d be confident in saying it won’t have an air-cooled flat-four hanging off the end of the chassis.

VW has a habit of drawing on its past for concept cars, this following the I.D Buzz Concept – the latest rehash of a Volkswagen camper van – not to mention the never-ending saga of the Beetle, but as an exercise in connecting to its past the Beach Buggy concept seems a fun way of displaying its very serious new drivetrain technology.

To be revealed at this year’s Geneva motor show in March, as our march towards the affordable mass-market electric car continues it remains to be seen whether a new-age electric beach buggy will be part of the plan.

Skip advert
Advertisement

Recommended

Volkswagen Mission Efficiency revealed as record-breaking XL1 successor, with a twist
Volkswagen Mission Efficiency
News

Volkswagen Mission Efficiency revealed as record-breaking XL1 successor, with a twist

Well over a decade since the production VW XL1 hit the road, its maker has launched a 2026 equivalent with the wild Mission Efficiency
14 Sep 2026
Volkswagen Group’s survival plan and how it got in such a mess
Volkswagen ID.3
Opinion

Volkswagen Group’s survival plan and how it got in such a mess

What was 2019’s largest carmaker is now cutting 100,000 jobs and 50 per cent of its models. How did it get here?
6 Sep 2026
The new Volkswagen ID.Cross is a ‘baby Touareg’ for Polo money – look out, Renault 4
Volkswagen ID.Cross
News

The new Volkswagen ID.Cross is a ‘baby Touareg’ for Polo money – look out, Renault 4

Volkswagen’s reinvention continues with the stout ID.Cross, a small five-seat SUV designed to tackle the Renault 4 head-on
15 Jul 2026
Skip advert
Advertisement

Most Popular

The subtle trick that makes Audi’s old interior better than a touch screen
evo Fast Fleet Audi TT RS
Long term tests

The subtle trick that makes Audi’s old interior better than a touch screen

Its tech is no longer state of the art, but it’s got ease of use nailed
22 Sep 2026
Peugeot 208 GTi review – can it take the fight to the Alpine A290?
2026 Peugeot 208 GTi
Reviews

Peugeot 208 GTi review – can it take the fight to the Alpine A290?

After a six year hiatus, Peugeot has revived GTi with a modern take on its iconic hot 208. We find out if has the same spark as its predecessor with a…
23 Sep 2026
Porsche 911 Carrera T review – the ultimate all-round sports car
Porsche 911 Carrera T
Reviews

Porsche 911 Carrera T review – the ultimate all-round sports car

One of a handful of manual sports cars that remain, the Carrera T is also the most 'affordable' way into a manual 911
22 Sep 2026