All-electric Jaguar XJ axed as new strategy is announced

Following the announcement of JLR’s electrification plans, Jaguar has axed its all-electric XJ saloon

Jaguar has confirmed its all-electric XJ has been scrapped only months before its intended release. The news comes alongside the announcement of a new wide-ranging EV strategy masterminded by new JLR CEO Thierry Bollare, which despite its all-electric powertrain, does not have a place within the new strategy. 

The new XJ was set to rival a string of new German rivals like the new Mercedes EQS and BMW i7, but has fallen at the final hurdle towards production, essentially putting to waste a huge amount of development and pre-production time and energy.

Jaguar has not precisely explained the reasons behind dropping a model which is seemingly aligned to it’s future strategy and so close to production, but it’s a move that we’ve seen before, with a similar last-minute cancellation of the CX-75 supercar.

> New Jaguar Land Rover electric car roadmap will see Jag become a pure EV brand

Though Jaguar has revealed the model would not form part of its new lineup, it has said that the XJ nameplate may be retained in future models, but will need to encapsulate an XJ’s unique attributes – ones clearly not met by the new model.

For now we’ll only be able to imagine what this dead on arrival luxury saloon might have been like, and given the sleek proportions of the prototype, is likely a real shame. 

Alongside Jaguar’s EV-plans, Land Rover is itself aiming to launch six new EVs in the next five years, the first coming in 2024. By 2030, ‘all Jaguar and Land Rover nameplates’ are set to be available in pure electric forms, bringing them closer to the zero carbon goal for 2039.

Most Popular

Lamborghini Aventador Ultimae sold out – V12 supercar calls it a day, for now
Lamborghini Aventador LP780-4 Ultimae
Lamborghini Aventador

Lamborghini Aventador Ultimae sold out – V12 supercar calls it a day, for now

The final Aventador Ultimae and next year’s Countach are now spoken for, calling the end of fresh orders for Lambo’s V12 models
21 Oct 2021
2022 Range Rover previewed before reveal next week
Range Rover teaser
Land Rover Range Rover

2022 Range Rover previewed before reveal next week

A new era for the Range Rover is about to be revealed, with new engines, tech and styling
20 Oct 2021
Used car deals of the week
Used car deals Oct 20 21
Features

Used car deals of the week

Here's what caught evo’s fancy this week on the second hand car market
20 Oct 2021